Press Release — August 15, 2018

Millions Volunteer to Cleanup Waste One Month from Today All Around the World

FOR IMMEDIATE RELEASE


15 August 2018, St. Louis, USA -- World Cleanup Day will be taking place on 15 September 2018 where millions of people across 150 countries will stand up against the global waste problem by cleaning up roads, parks, beaches, forests and riversides. Thousands of communities will act as one, creating a powerful ‘green wave’ spanning from New Zealand to Hawaii.

The purpose of World Cleanup Day is not just to move towards better waste handling, but also to raise awareness both locally and globally about the severity of the waste situation. More importantly, this movement supports and connects a new generation of community leaders ready to act together to find lasting solutions.

Waste that is created in the streets too often ends up in our oceans. It is estimated that 80% of the waste floating around in oceans is mismanaged waste carried to the sea through our beaches and waterways. Therefore, working together on land with local leaders, governments, and organizations is the urgent first step to protecting nature in both water and on land.

The lead organizer of World Cleanup Day is the Let’s Do It! World organization. This movement was born in Estonia in 2008 when 50,000 people, organized by JCI Estonia and partners, cleaned up the entire country in just five hours. Since then, their action model, one country in one day, has spread around the world, creating one of the fastest-growing grassroots movements in history. To date, nearly 150 countries and 20 million people have already joined the efforts to clean up illegal waste in their neighborhoods on 15 September.

“Cleaning the beaches and public areas sounds like something that has already been done. But our mission is not to be cleaning, but to actually get rid of the waste for good. Humans are the only species able to generate something that is not used by the rest of the ecosystem - waste. 80% of the plastic that floats today in our oceans has come from the land, so we need to start there by working hand-in-hand with local communities,” says Heidi Solba, one of the leaders of the Let’s Do It! World movement and part of the World Cleanup Day organizing team.

Make sure you join the millions of people uniting to clean up our world in the biggest civic action in human history on 15 September! If you can’t join, follow the action by visiting the World Cleanup Day Facebook page to see how much of an impact we make to end the global waste epidemic once and for all.

About World Cleanup Day: World Cleanup Day is civic action day driven by determined people and empowered by technology. During the lead-up to 15 September, the global community is using technology to map the locations, amounts, and types of waste that needs to be cleaned up and managed. For more information visit: www.worldcleanupday.org.

About JCI: JCI is a nonprofit organization of young active citizens age 18 to 40 whose purpose is providing development opportunities that empower young people to create positive change around the world, uniting all sectors of society to create sustainable impact. For more information visit: www.jci.cc.

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