JCI Talk

Member

Thomas Nghiem


Local organization

JCI Dalat


National organization

Vietnam


Member

Thomas Nghiem


Duration

From April 7 to July 29, 2021

Target

1. The young adults professionals, from 22 - 30 years old; 2. The university students, from 18 - 22 years old; 3. JCI Da Lat members, from 18 - 40 years old.


Target population

5000


Target avg age

26


People impacted

1000


Root cause

2. After 3 operating years, JCI Da Lat has set up the brand awareness. JCI finished many impacting projects & program. We are influencing a certain number of young adults and students. This is the right timing to expand the branding and influence more young active citizen abut JCI Da Lat in the community.


Sustainable Development Goal

Quality Education


Development stage

Peace, Prosperity and Sustainability


Purpose

ROOT CAUSES

1. Young university students, from 18 - 24 years old, and young adult professionals, from 24 - 30 years old, are focused targets that JCI Da Lat is striving to recruit.
2. After 3 operating years, JCI Da Lat has set up brand awareness. JCI finished many impacting projects & programs. We are influencing a certain number of young adults and students. This is the right timing to expand the branding and influence more young active citizens about JCI Da Lat in the community.
3. Many university students and young professional adults want to know more about JCI and JCI Da Lat, in terms of sharing project impacts, leadership, development opportunities …
4. JCI members need a project to awaken their JCI spirit and JCI pride to see what they and JCI Da Lat have impacted to the Da Lat community in a good way.

PURPOSES
JCI Talks Project aims to these purposes
1. Educating the concept of sustainable development and global citizenship for the goal 4: Quality Education. Sustainable development is explained by authentic made-by-JCI DaLat projects with real projects and leaders.
2. Showcasing JCI leadership through the journeys of JCI local directors in different projects and programs
3. Appreciating JCI members participating in projects and programs.
4. Using social media, particularly live streaming, to reach out to the most number of young active citizens.

For long term purposes:
1. JCI Da Lat is organizing a monthly series live streaming through JCI Talk projects to promote global active citizenship and JCI
2. JCI Da Lat definitely wants to recruit more active members and students to expand the network of young active citizens.


Overview

OVERVIEW
JCI Talk is a series of Facebook streaming events to review JCI projects and leaders. JCI Da Lat aims to reach out to young adults and university students to participate in long-term projects and programs. Facebook streaming is the best trending way to do it.

ACTION TAKEN
1. From April - 2021 to July 2021, JCI Da Lat have organized 14 livestream events
2. 17 leaders and members were featured on JCI Talk
3. Collaborating with 3 leaders outside from JCI Vietnam and 1 leader from JCI Da Nang, 1 marketing expert.


Actions Taken

1
Becoming MC to direct the talkshow
2
Becoming MC to direct the talkshow
3
Planning the scripts and questions for guest speakers
4
Organizing live stream tech team
5
JCI Da Lat Leaders paritcipated in 14 live stream evetns
6
JCI Da Lat Leaders paritcipated in 14 live stream evetns
7
JCI Da Lat Leaders paritcipated in 14 live stream evetns
8
JCI Da Lat Leaders paritcipated in 14 live stream evetns
9
Asking JCI members to participate and sharing information on social marketing
10
Asking JCI members to participate and sharing information on social marketing
11
Asking JCI members to participate and sharing information on social marketing
12
Designing the graphic facebook post for each live stream event
13
All leaders use their JCI experiences and lesssons to the online audience
14
All leaders use their JCI experiences and lesssons to the online audience
15
All leaders use their JCI experiences and lesssons to the online audience
16
All leaders use their JCI experiences and lesssons to the online audience

Results

1. The statistics of total JCI Talk:
- The number of Like Before the Project: 3,649.
- The number of Like After The Project: 4,283
- The Reach: 60,922
- The interactions (Comments, like …): 10,979
- Live views: 11,713

2. Collaborating with JCI Vietnam leaders:
a. NVP 2021 Vũ Tuấn Anh
b. NIPP 2020 Phan Thị Ngọc Diễm
c. NVP 2021 Nguyễn Đắc An Khang

3. Collaborating with JCI Da Nang leader
a. LP 2021 Đoàn Thanh

4. Collaborating with 1 renowned marketing speaker
a. Mr. Trung Lê


Recommendations

JCI Talk is gaining the trust and attention in Da Lat community. JCI Talk definitely can improve in many aspects:
1. JCI Talk can organize “JCI Talk” to educational management positions in local universities to connect officially to local universities.
2. JCI Talk can organize “JCI Talk” to Dalat’s youth local organizations such as: Communist Youth Union, Young Business Association, …
3. JCI can interview other local project directors and program directors to promote leadership and ask for participation from young adults in Da Lat community
4. JCI Talk can be viral on other social media platforms: TikTok, Instagram…


Contact

Ms Nguyễn Thị Diệp Thúy - Local Director of the Project “JCI Talk” 1. Tel: 0944 001 169. 2. Email: thuyng1704@gmail.com

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