Give Blood, Give Life - 13th Year

Member

Erdene Sukhbaatar


Local organization

JCI Capital


National organization

Mongolia


Member

Erdene Sukhbaatar


Duration

From January 7, 2009 to December 31, 2022

Target

Thos needing blood


Target population

1000


Target avg age

23


People impacted

10000


Sustainable Development Goal

Good Health and Well-Being


Development stage

Health and Wellness


Purpose

Blood is the most precious gift that anyone can give to another person — the gift of life. Therefore, a decision to donate your blood can save a life, sometimes several if your blood is separated into its components — red cells, platelets and plasma — which can be used individually for patients with specific conditions. With this SD goal of health and well-being in mind, we have set forth our purposes as follow:
1. Through leading by example, we aim to increase the percentage of blood donors from the current figure of 0.8% of the eligible population to 1.5%.
2. Therefore, we will promote the importance of becoming a blood donor to every eligible citizen of Mongolia.
3. To work closely with other non-governmental organizations such as Rotary members, the Red Cross, to combine our efforts in this area.
4. Not only increase the share of long-term blood donors but to acknowledge the blood donors at every possible opportunity.
5. COVID-19 and the resulting lockdown downs has significantly affect access for blood donors to donate blood, hence late 2020 and early 2021 has necessitated actions to encourage blood donations. From daily 150 donors before COVID-19 down to 20 donors during COVID lockdowns.
6. To include new technologies to make blood transportation efficient and rapid.
7. To increase cooperation among JCI Mongolia Chapters as well as international collaboration with our sister-ships.
8. To add value to our current members through experiences gained in organizing this project, enabling young leaders to take the lead and promote an image of Social responsibility to the JCI Brand in Mongolia.


Overview

In 2009, JCI Capital members came to the conclusion that the National Center for Blood Transfusion will face severe blood shortages as result of the decision by the then Ministry of Health to halt the program of paying for blood donors and solely relying on volunteers to meet the blood needs of the country.
JCI Capital members upon numerous meetings with the National Center for Blood Transfusion, agreed to cooperate and become its voice to encourage eligible citizens to become donors, furthermore to become long-term blood donors.
The project commenced with JCI Capital members themselves becoming blood donors and using their experiences begun to influence and involve local JCI Chapters. Using social media in collaboration with the National Center for Blood Transfusion, JCI Capital begun a concerted campaign to raise awareness of the need to donate blood, the positive effects of donating blood and, above all, the value of blood donation- that of giving life.
As the project begun to gain momentum, JCI Capital attracted interest from other Non-governmental organizations conducting projects aimed at bettering society and their local communities. Mongolian Rotary clubs such as Narlag, Ulaanbaatar, the Red Cross of Mongolia are some of the well-known NGOs that continue participate i.e “Redrone” project.
“Give blood, Give Life” has continued for 12 years. 12 different JCI Capital Presidents have not only successfully contributed to its long-life but also through their leadership involved the next generation of JCI leaders from Mongolia and internationally. JCI Haman of Republic of Korea and JCI Kowloon of SAR Hong Kong, PRC are two international Chapters that have been staunch supporters of this project.
On every 14th June of every year, we the members of JCI Mongolia come together at the National Center for Blood Transfusion to donate blood on the ‘World Blood Donor Day’ to celebrate the gift of giving of life and to raise awareness of the importance of donating blood. All members use their own social media to convey this message. Our PR teams work in tandem with the local media and influencers to access wider audiences – reached 400,000 likes with our Facebook page.
As the culture of regular blood donors take hold in Mongolia, we at JCI Capital are turning our attention to the 21 provinces of Mongolia. We are also looking at modern technologies to further improve access to blood supplies. One such example is our collaboration with Rotary Clubs of Mongolia to use drones for the safe and rapid transportation of blood.
During the implementation of this project the percentage of the donors in the population has increased from 0.8% to 1.5% by 2019. In our capital Ulaanbaatar City, the number has increased to 1.5% at the same time the regular donor shares by 9%.
As the project was deemed to have reached it goal of 1.5% of the eligible population, COVID-19 pandemic begun and in the latter part of the 2019 the daily donor number of 150 persons drastically decreased. Due to this fact, JCI Capital decided to restart what was winding down and double our efforts to raise awareness during the COVID-19 pandemic and the resulting lockdowns.


Results

The project commenced with JCI Capital members themselves becoming blood donors and using their experiences begun to influence and involve local JCI Chapters. Using social media in collaboration with the National Center for Blood Transfusion, JCI Capital begun a concerted campaign to raise awareness of the need to donate blood, the positive effects of donating blood and, above all, the value of blood donation.
The effect of social media has immense. Especially during the covid-19 lock downs, we obtained special permission to donate blood at the National Center for Blood Transfusion. Meeting all safety precautions set forth by the Health organizations. This has reached potential members and gave them an optimistic and very positive view of JCI in Mongolia. The increase in online interests are a direct result of this fact.


Recommendations

1. We at JCI Capital concentrated on the Capital city and ignored the 21 provinces of Mongolia. Currently the blood supplies are sent to the provinces as local donors live at variable distances from their local clinics. We will tackle this matter in conjunction with our international partners through sharing experience and knowledge.
2. We need to use modern technologies to further improve access to blood supplies. One such example is our collaboration with Rotary Clubs of Mongolia to use drones for the safe and rapid transportation of blood. Donating blood was our first challenge and the next challenge is to send the blood where it is needed and sent it there very fast.
3. Acknowledgement of the donors were inadequate. We should concentrate more resources on appreciation of our donors whom have responded to calls for donation. Either by sending a text message each time their blood was used and thus saved a life, and/or providing badges to all donors regardless of whether it is their first time or not.


Contact

89894010

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