JCI UK Marketing Academy 2011
Member
Solveig Malvik
Duration
August 29, 2011
Target
All members of JCI UK
People impacted
0
Purpose
Spread knowledge of what the mission and vision of JCI is, how it reflects on our activities and what it means to us on the ground.
Overview
A two day course in JCI branding - what is our mission and vision and what does it mean for us in our local organisations, what is a brand and why is it important, social media - how does it really work and how to get the most out of it, and word of mouth marketing - the most efficient way to talk about JCI and get others engaged.
Accomplishments
Run the same course again, also develop material that explain the message of JCI.
Recommendations
50% of JCI chambers in the UK now better informed about JCI's branding, mission and vision than before. Also we had lots of fun and got to know each other.
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