JCI UK Marketing Academy 2011

Member

Solveig Malvik

Duration

August 29, 2011

Target

All members of JCI UK

People impacted

0

Purpose

Spread knowledge of what the mission and vision of JCI is, how it reflects on our activities and what it means to us on the ground.

Overview

A two day course in JCI branding - what is our mission and vision and what does it mean for us in our local organisations, what is a brand and why is it important, social media - how does it really work and how to get the most out of it, and word of mouth marketing - the most efficient way to talk about JCI and get others engaged.

Accomplishments

Run the same course again, also develop material that explain the message of JCI.

Recommendations

50% of JCI chambers in the UK now better informed about JCI's branding, mission and vision than before. Also we had lots of fun and got to know each other.