Traffic safety project in Tampere city "Huomaa mut liikenteessä"

Member

Juha Herrainsilta


Duration

From April 10 to October 9, 2018

Target

The aim of the project is to ensure safety traffic in the Tampere city centre by sharing 10 000 pieces reflectors to citizens in october when threre is very dark weather in Finland. Sharing reflectors to people prevent from occuring trafic accidents because traffic arrangement are constantly changing in the Tampere city centre.


Target population

225000


Target avg age

30


People impacted

10000


Sustainable Development Goal

Sustainable Cities and Communities


Development stage

Health and Wellness


Purpose

The aim of the project is to ensure safety traffic in the Tampere city centre by sharing 10 000 pieces reflectors to citizens together with Tampere city and other partners.


Overview

The project was organized by JCI Tammerkoski project team consisting 7 members . There was a large ecomomic support from the city Of Tampere to project. Project team got 5 co-operation partners from private sector companies too. A possibility was given to students form Tredu-college to practise event marketing via Facebook. 10 000 reflectors was given to people. Now when it is safety to walk on the streets in the Tampere city centre, people spend money to local enterprises and enterprises (specially small shops) succeed better. Tampere city got better reputation too!


Results

Safety city centre to walk.
More sale to enterprises.
Less traffic accidents.
Better reputation to the Tampere City.


Recommendations

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