Marketing Academy 1

Member

Ezgi Nida Burci


Duration

April 10, 2018

Target

People who wants to improve yourself about new marketing methods


Target population

100


Target avg age

30


People impacted

60


Sustainable Development Goal

Industry, Innovation and Infrastructure


Development stage

Education and Economic Empowerment


Purpose

1. to talk about effect of artificial intelligence on the transformation of marketing
2. to provide learning new methods for people that working in marketing
3. to discuss whether artificial intelligence is good or bad for the future


Overview

As the first activity of the Marketing Academy, we organized a panel to discuss the impact of artificial intelligence on the transformation of marketing.
We have four panelist and a moderator for the panel. Our panelists are Aslan Doğan who is the CEO of Etiya, İpek Karadağ who is co-founder of Nakitup, Ömer Barbaros Yiş who is the strategic marketing director of Turkcell and an other speaker from Digital Partners. The panel was occurred in Maslak and 60 people who is working about marketing was attended.


Results

- 60 people met with four marketing expert.
- JCI members learn new things about marketing and artificial intelligence.
- We talked about effect of artificial intelligence on the transformation of marketing.
-We discussed whether artificial intelligence is good or bad for the future


Recommendations

- It should be more people can attend the event, for this second event the event may be announce more area in digital platforms.
- If event organize with some partners, the event should be stronger and more people can be impacted by project.

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