Pink Runway (Pembe Pist)

Member

Elif Şen


Duration

From November 22, 2018 to March 10, 2019

Target

It aims to increase the solidarity among women, to guide young entrepreneur women, and to learn about women entrepreneurship.


Target population

5000000


Target avg age

28


People impacted

413000


Sustainable Development Goal

Gender Equality


Development stage

Education and Economic Empowerment


Purpose

Entrepreneurial, courageous and powerful women are on Pink Tracks
Turkey's successful aspiring women and young entrepreneurs, which is the first worldwide event on March 10, 2019 (Pink Runway) PembePist Intercity Istanbul Park hosted the race Taking a runway. (Pink Runway) Pembe pist aims to promote solidarity among women, to promote successful business women and women entrepreneurship that lead young entrepreneurial women.


Overview

What is PembePist? Pembe pist, a unique event that aims to encourage women entrepreneurship by bringing together successful business women and young entrepreneurs for the celebration of Women's Day, where entrepreneurial women support each other. At (Pink Runway) Pembepist, which raised awareness to celebrate accomplished women and their collaboration along the tracks with young entrepreneurial women celebrated their exemplary accomplishments in their sectors. Simin Bıçakçıoğlu, trained young entrepreneurs and business women prior to their driving.


Results

This project reached to 4.130.000 people, was on the TV media and newspaper.
The project was known widely among the country and was very famous which was interviewed on well known TV programs.
The participants were 17 successful and influential young entrepreneur women from different sectors.


Recommendations

NTV (Newspaper and TV): 'Entrepreneur women competed on the Pink Runway!'
Sabah (Newspaper): 'Business woman will show there hand on the runway.'
Hürriyet (Newspaper): 'Runway takes courage!'
Bloomberg (TV): 'First on the world!'

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